I help you get clear on what you love, what you're good at and how you want to show up. Then we turn it into an offer and a website the world can find. Built with you, hosted for you, at a price that works when you're starting out.
You do the dreaming and the deciding. I do the coaching, the building and the hosting. We meet by video, or in person if you're near Schaffhausen. Most of the in-between happens over WhatsApp.
We start with you, not the website. What lights you up, what people already come to you for, what you'd do even if nobody paid you. Before we meet, you take the free Human Potential Assessment, so we can see which of your qualities are most expressed today.
You leave with: a one-page portrait of your passion, your strongest talents in plain words, and a style board of the colors, images and sites that feel like you.
We turn your passion into something people can say yes to. Who it's for, what they get, what it costs, and the one sentence that explains it. Usually one to three offers, priced so you can live from them. We pick a name and a domain together.
You leave with: your offers with names and prices, your one-line description, and your own domain, registered in your name.
I build the first version from your words, your photos and your style board, and you see it within days. Then we shape it together, with two rounds of changes. Whatever the business needs gets built in: a sign-up or booking form, payments, a gallery, a second language.
You leave with: a finished website on your own domain that works on every phone, and a short guide to updating your own texts and prices.
We go live together, and I host it: secure, backed up and kept up to date. Small changes are included. Three months later we have a check-in call: what's working, what people ask for, what to try next.
Always yours: the domain and the website belong to you. If you ever want to move it or take it over yourself, you can.
Everyone carries something the world is waiting for. Most people never get the help to shape it into something they can live from.
There are plenty of get-rich-quick programs out there. This is the opposite: an inside-out approach. We start with who you are, and the business grows from there.
A runner, a painter, a storyteller, a peacebuilder, a maker. Each one started with a conversation about what someone loves doing.
A young runner with a 2:38 marathon who loves helping others run well. Now a coaching business: runners find a race, follow a plan built around their life and talk to Oscar on WhatsApp.
A lifetime of oil paintings, charcoal studies and portraits, finally in one place. A quiet online gallery, with the works still for sale.
See the gallery ↗
A creative hustler and upcycler from Schaffhausen. Her creations, her story and her way of living life full, all with her own playful voice.
See her creations ↗
A children's book that grew into a magical website to read, play and print, and then into a paperback on Amazon.
Open the book ↗
Bringing the spiritual and the political together. A home for the movement in English and Spanish, with a festival and a way to become a supporter.
Explore the school ↗
The platform I've built since 2014: free assessments that help people see their potential, used by more than 11,000 people.
Take the assessment ↗A coach, a chef, a musician, a teacher, a guide. If you have something to give, let's find its shape.
Share your ideaAn agency would quote CHF 10,000 or more for a website like these, and none of them would coach you first. If you're under 25, you pay about 45% less. Same work, same care.
Step 1 on its own. For when you want to find your passion before you build anything.
All four steps. Your passion, your offer and a website of up to five pages.
When the business needs more: bookings, payments, a shop, members or several languages.
I wrote The Being Entrepreneur in 2020, looking back on ten years of building a business from the inside out. Back then, turning a passion into a business took years, savings and a team of specialists.
Today, with the right tools, the website takes days. That changes who gets to start. What hasn't changed is the part that matters most: knowing who you are and what is yours to give. That is what the book is about, and it is where we begin together. Every chapter ends with questions you can take into your own journey.
I spent ten years in market research at Procter & Gamble, then fifteen as a coach and entrepreneur. In 2014 I co-founded Being at Full Potential, a free platform that has helped more than 11,000 people see their potential.
For years I helped people find their passion, but the website and the business around it were up to them. Now I can build those too. So you can go from a passion to a clear offer and a real website within weeks. I live in Schaffhausen, and I work with people around the globe.
Tell me about it here. Rough ideas are welcome: half the work is getting to clarity together.
